The Power of Networking: How Networking Can Help Grow Your Business

8/2/2018 (Permalink)

SERVPRO knows the importance and value of networking at Cape Chamber's First Friday Coffee.

Networking must be a key component of any successful business. It’s all about developing and nurturing that rapport with your contacts, continuously networking to grow your network. If you’re a business owner, you know the importance of growing your business. In fact, that’s, more than likely, one of your top goals. In order to have longevity, you must implement sound, strategic tactics and strategies to help you achieve your goals and, ultimately, grow your commercial properties, businesses. Here are 3 easy and effective ways to grow your company:

Network, Network, Network

Networking is key and leads to a multitude of opportunities. There is so much power behind networking. You know the saying, “It’s not what you know, but who you know.” And a more prevalent one, “It’s not who you know, but who knows you.” When you build your powerful networking circle, you are building your brand, and you are building advocates who are helping you to build your brand. You are an extension of your brand. So, even when you’re absent, your advocates can be present on your behalf. Make it a point to build meaningful relationships with your connections. Because, at some point, your contacts will send referrals your way (and vice versa), which results in more business for you. That’s the power and beauty of networking. That’s just one facet to aide in your business’ success. Another way is by giving back.

Give Back to Your Local Community

Giving back to your community is an integral piece of the business spectrum. And, by doing so, it can pay large dividends. And it doesn’t necessarily have to be in the monetary form. You are an important piece of the puzzle to your vibrant community. There are two resources you can give that are absolutely invaluable: time and/or money. The need is always out there. It’s just up to you to fulfill that need. If you don’t have money to give, give your time. Time is such a precious commodity. Giving back to your local community is crucial. And it’s crucial in order for us to have a healthy, thriving, sustainable community. Giving back is a key contributor to a successful business, but joining local events and organizations is another key factor.  

Join Local Events, Organizations

Joining a local event, organization can be what sets your company apart from the rest, from your competition. There are a number of organizations out there you and your staff can get involved with. From your local Chamber to leadership groups to BNI groups and more. Being out there, being involved, getting your brand out there makes an impact. You pay it forward by just joining. Whatever local event, organization you decide to join, just join, be passionate about it, and delve into it with all hands in.

Taking action on these 3 simple yet effective steps can help you grow your business in more ways than you can imagine. And SERVPRO of Cape Girardeau & Scott Counties is always networking, giving back, and joining local events, organizations. We attribute much of that to our company’s success. And we give back to commercial businesses in another capacity, too. After a disaster, we give them back their company by making it “Like it never even happened.” And should your company face a disaster, “give” us a call for all your commercial needs: 573-339-1948. We’re always ready to network and build that rapport with you and your business.